How the Lead Billing System Works
Understand how you receive leads, submit quotes, and only pay when customers accept your quotes
Overview
Our platform connects you with customers looking for iguana removal services. You only pay when a customer accepts your quote through the platform. There are no upfront costs for leads, no monthly fees for quote submission, and no charges for quotes that aren't accepted.
💡 Key Principle: You only pay for successful leads!
Step-by-Step Process
Receive Lead Notification
When a customer submits a request for iguana removal services, you'll receive:
- Email notification with lead details
- SMS notification (if enabled)
- Lead appears in your provider dashboard
Submit Your Quote
Review the lead details and submit a quote including:
- Quote amount (your service price for the customer)
- Detailed description of work to be performed
- Estimated duration
- Warranty information (optional)
- Additional notes (optional)
Note: The quote amount is what you'll charge the customer for the service. The lead fee (separate from your quote) is what you pay the platform when your quote is accepted.
Customer Reviews Quote
The customer receives a unique link to view your quote. They can see:
- Your business name and rating
- Quote amount and service description
- Warranty and additional details
- Expiration date (quotes expire after a set period)
Important: Your contact information (phone, email) is hidden until the customer accepts your quote.
Quote Acceptance & Billing
If the customer accepts your quote:
- Customer verifies their identity with a one-time code (email or SMS)
- Quote is marked as "Accepted" in the system
- You are automatically charged the lead fee using the multiplier system (property type, job type, service, iguana activity, ZIP income, and waterfront status)
- Your contact information is revealed to the customer
- Both you and the customer receive confirmation emails
Contact Customer & Complete Service
After acceptance:
- Contact the customer within 24 hours
- Schedule the service at a mutually convenient time
- Complete the work as quoted
- Collect payment directly from the customer
- Ask for a review on the platform (helps build your reputation and attract more customers)
Lead Fee Pricing
Lead fees now use the multiplier-based system from the live billing engine. Every lead starts with a $35 base price and is adjusted by property, job type, service, iguana activity, ZIP income, and waterfront status. Prices are capped between $25 and $225 to keep fees fair.
Formula
Lead Fee = $35 × PropertyMultiplier × JobTypeMultiplier × ServiceMultiplier × ActivityMultiplier × ZipIncomeMultiplier × (Waterfront? 1.05 : 1)
Capped to $25 minimum and $225 maximum.
Property type
Larger or more complex properties carry higher lead value.
- Residential: 1.0x
- Commercial: 1.3x
- HOA / POA / Condo / Multi-Unit: 1.4x
- Golf Course: 1.5x
Job type
Recurring contracts are worth 2x one-time work.
- Standard one-time: 1.0x
- Recurring maintenance: 2.0x
Service type
Weighted by effort and equipment required.
- Removal: 1.0x
- Trapping: 1.1x
- Exclusion: 1.2x
- Prevention: 1.15x
- Inspection: 0.9x
Iguana activity
More iguanas = higher-value lead.
- 1-2 iguanas: 1.0x
- 3-5 iguanas: 1.08x
- 6-10 iguanas: 1.15x
- 10-20 iguanas: 1.2x
- 20+ iguanas: 1.27x
- Unknown count: 1.05x
ZIP income + waterfront
Fairness controls keep prices between 0.85x and 1.4x based on median income. Waterfront adds a 1.05x boost.
- Income multiplier formula: (ZIP median / $59k) × 0.3 + 0.7 (capped 0.85x-1.4x)
- Waterfront properties: +5% (1.05x)
Reminder: Lead fees apply only when a customer accepts your quote. Your service price to the customer remains separate and is paid directly to you.
Real Lead Fee Examples
Example calculations from the live multiplier engine. These cover the full pricing range so you can set expectations for residential, commercial, HOA, and premium golf course work.
Quick residential removal
1-2 iguanas, one-time removal, average income ZIP
Inputs: RESIDENTIAL · STANDARD ONETIME · REMOVAL · 1 2 iguanas · ZIP income $59,000
Recurring prevention at an HOA
3-5 iguanas, prevention service, affluent community
Inputs: HOA · RECURRING MAINTENANCE · PREVENTION · 3 5 iguanas · ZIP income $120,000
Waterfront condo trapping
6-10 iguanas, one-time trapping, waterfront ZIP
Inputs: CONDO · STANDARD ONETIME · TRAPPING · 6 10 iguanas · ZIP income $90,000 · Waterfront
Commercial exclusion contract
10-20 iguanas, recurring exclusion, upper-income area
Inputs: COMMERCIAL · RECURRING MAINTENANCE · EXCLUSION · 10 20 iguanas · ZIP income $100,000
Premium golf course infestation (near cap)
20+ iguanas, recurring exclusion, wealthiest ZIPs
Inputs: GOLF COURSE · RECURRING MAINTENANCE · EXCLUSION · 20 PLUS iguanas · ZIP income $180,000
Quote Expiration
Quotes automatically expire after a certain period to keep the system fresh and relevant:
- Standard One-Time Jobs: 7 days
- Emergency Jobs: 1 day
- Recurring Maintenance: 14 days
After expiration, the quote can no longer be accepted. Expired quotes do not incur any charges.
Types of Leads
Direct Leads
Customer clicked "Request Quote" on your specific provider profile. These leads typically have higher conversion rates since the customer has already chosen you.
Pooled Leads
Customer submitted a general request without selecting a specific provider. Multiple providers may receive these leads and submit quotes. The customer chooses which quote to accept.
Both lead types follow the same billing model: you only pay when your quote is accepted.
Advanced Lead Generation Features
Beyond standard quote requests, we offer additional features to help you capture more leads and grow your business faster:
⭐ Premium Lead Generation (FREE Opt-In)
Available to Paid and Featured tier providers at no additional monthly cost.
What It Includes:
- Advanced quote form on your provider profile
- Access to the General Quote Pool (customers requesting quotes from ANY provider)
- Smart matching algorithm connects you with qualified leads
- Same pay-per-lead model (only pay when quote accepted)
- 20% discount on all general pool leads when you own ZIP exclusivities
Pro Tip: Providers with Premium Lead Gen enabled receive 2-3x more quote opportunities than those relying solely on direct profile requests.
🚨 Emergency Response System (Optional Add-On)
Available to Paid and Featured tier providers as a paid add-on.
Emergency Standard - $49/mo
- ✓ Instant SMS + email notifications
- ✓ First-to-respond wins model
- ✓ $59 flat fee per emergency lead
- ✓ Standard notification timing
- ✓ 30-60% conversion rate
Emergency Pro - $149/mo ⭐
- ✓ All Standard features PLUS:
- ✓ 30-minute priority window
- ✓ Emergency-Ready Pro badge
- ✓ Same $59 per-lead pricing
- ✓ 50-70% win rate (vs 20-30%)
How It Works: When a customer submits an emergency request, Emergency Pro providers are notified first with a 30-minute priority window. If no Pro provider responds, Emergency Standard providers are then notified. First responder wins the lead.
🎯 ZIP Code Exclusivity
The ultimate territorial advantage for high-performing providers.
How It Works:
- Purchase monthly exclusivity for specific ZIP codes in your service area
- Get 2-hour exclusive priority window for all general pool quotes in owned ZIPs
- FREE lead fees for quotes accepted during exclusive window
- 20% discount on all other general pool leads (anywhere)
- Dynamic pricing $5-40/mo per ZIP based on demand, income, and iguana activity
- Maximum 3 providers per ZIP (competitive but not monopolistic)
Smart Bundles Available: Combine Emergency Pro + ZIP Code Exclusivity for complete market domination. Capture urgent calls AND own your territory for planned removals.
Access ZIP Exclusivity from your Lead Generation dashboard.
🛡️ Provider Vetting Program
Stand out from the competition with our highest level of verification.
Why Get Vetted?
- Trust Badge: Display the "Vetted" badge on your profile and quotes
- Premium Access: Required for HOA contracts over $5,000
- Higher Win Rate: Customers are 40% more likely to accept bids from vetted providers
Includes: Comprehensive background check, license verification, and insurance validation.
Cost: $495/year (Annual renewal required)
🏆 Complete Market Coverage Strategy
Maximize your lead volume by combining all three systems:
Expected ROI: Providers using all three systems report 400-600% monthly ROI with net profits of $3,000-4,500/month after all costs.
HOA Contracts & Professional Bidding
Win high-value annual contracts with HOA communities through our professional RFP (Request for Proposal) bidding system.
📋 HOA RFP/Bidding System
HOA boards use our platform to conduct professional vendor selection for annual service contracts, seasonal programs, and emergency retainers.
How It Works:
RFP Types Available:
Monthly Bid Limits (No Per-Bid Fees):
- • Free Tier: 1 bid/month
- • Paid Tier ($49/mo): 3 bids/month
- • Featured Tier ($99/mo): 10 bids/month
- • HOA Pro Add-On ($199/mo): Unlimited bids
Limits reset on the 1st of each month. Vetting Badge ($495/yr) enhances your profile but does not change bid limits.
Zero additional fees when you win! No contract initiation charges.
🏘️ Preferred Provider Program
When you win an RFP, you automatically become the community's Preferred Provider with exclusive benefits.
During Active Contract:
- FREE preferred status - No monthly fees during contract
- Custom community landing page with your branding
- Listed as "Preferred Provider" with special badge
- Residents can request additional services directly from you
- FREE individual resident leads - Zero lead fees for community residents
- Board can feature you in community communications
After Contract Ends:
- Option to continue as paid Preferred Provider
- 50% discount for first 2 months after contract
- Standard pricing: $30-150/mo based on community size
- Keep established relationship and ongoing resident leads
✓ Vetted Badge Requirement
For large contracts and enhanced credibility, earn your Vetted Badge.
Required For:
- All contracts over $5,000 annual value (mandatory)
- Seasonal Intensive RFPs (typically $12K-30K)
- Any HOA wanting additional security/credibility
Vetting Process Includes:
- Business license verification
- Insurance coverage confirmation ($1M+ liability)
- FWC license or pest control license verification
- Background check (criminal & financial)
- Reference verification from past clients
- Equipment & methodology review
Vetted Badge Benefits:
- ✓ Enhanced credibility and trust with HOA boards
- ✓ Access to high-value contracts ($5K+)
- ✓ Displayed prominently on profile with blue checkmark
- ✓ Higher quote acceptance rates (40% increase)
- ✓ Required by many HOAs for consideration
Investment: $495/year (one-time annual fee)
ROI: Vetted providers win 3-4x more HOA contracts and command 15-25% premium pricing
👑 HOA Pro Tier - For HOA Specialists
Designed for providers specializing in HOA contracts and community-wide service.
Includes ($199/mo):
- ✓ Unlimited RFP bids - Submit as many bids as you want
- ✓ Featured in HOA provider directory
- ✓ Advanced bid templates & tools
- ✓ Preferred Provider status for up to 5 communities simultaneously
- ✓ Priority placement in HOA search results
- ✓ Automated bid response tracking
- ✓ Contract management dashboard
- ✓ All Premium Lead Gen benefits included
Perfect For: Providers managing 2+ HOA contracts who want unlimited bidding access and professional tools. Pays for itself by securing just one annual contract.
Lead Quality Guarantee
We know bad leads are frustrating. That's why we've implemented a multi-layer validation system to ensure you only receive requests from real customers with genuine needs.
Spam Protection
Automated filters block bots, gibberish, and known spam patterns before they ever reach your dashboard.
Contact Verification
We verify email formats and phone numbers to ensure customers are reachable. Disposable emails and invalid numbers are rejected.
Duplicate Detection
Our system identifies duplicate requests submitted within 24 hours, preventing you from receiving the same lead twice.
Address Validation
We check that service addresses exist and match the service area, filtering out requests outside your coverage zone.
Fair Refund Policy: If a bad lead slips through our defenses (e.g., disconnected number, wrong location), you can request a refund within 48 hours. We review all requests fairly.
How You Get Matched to Leads
Our Smart Match Engine uses a 10-factor scoring system to determine which providers see each lead. Unlike other platforms that sell leads to the highest bidder, we prioritize quality over subscription tier. The best providers rise to the top—regardless of what they pay for membership.
🏆 Quality-First Philosophy
Your ratings, response rate, and reviews carry more weight than your subscription tier. A FREE provider with excellent reviews and fast response times will often rank above a FEATURED provider with poor performance.
Bottom line: Subscription tier acts as a tiebreaker. When two providers have similar quality metrics, the higher tier wins. But quality always comes first.
The 10 Factors That Determine Your Ranking:
📊 Quality Factors (85 pts max)
- ⭐Blended Rating (30 pts): Your platform rating combined with Google rating. We blend both for a complete picture.
- 📈Response Rate (25 pts): How often you respond to leads. Higher response rate = higher ranking.
- 💬Google Review Count (15 pts): More Google reviews = more credibility. 50+ reviews earns maximum points.
- ✓Vetted Badge (15 pts): Full vetting (background checks, insurance, references) earns maximum trust points.
- ✓Verified Badge (5 pts): Basic business verification earns partial credit.
🎯 Matching Factors
- 📍Geographic Match (25 pts): Serving the customer's city/county earns more points.
- 🏢Specialization (15 pts): Commercial jobs go to commercial specialists. Residential to residential pros.
- ⚖️Load Balancing (15 pts): Providers with fewer active leads get priority. We don't overload top performers.
- 🆕New Provider Boost (10 pts): New providers get a 30-day boost to help them get started.
- 🕐Recency Bonus (10 pts): Active providers who've worked recently rank higher than dormant accounts.
💡 Subscription Tier (35 pts) - The Tiebreaker
FEATURED (35 pts) > PAID (20 pts) > FREE (10 pts). But remember: quality factors total up to 85 points. A FREE provider with great reviews can easily outrank a FEATURED provider with poor metrics.
Tiered Distribution: Speed Matters
When a new lead comes in, we don't blast it to everyone at once. Instead, we use tiered distribution to give top-ranked providers a head start:
Tier 1
Top 5 providers notified immediately
Tier 2
Next 5 providers after 5-10 min delay
Tier 3+
Remaining providers in waves
🚨 Emergency Leads: Faster Tiers
For EMERGENCY and HIGH urgency leads, tier delays are shortened to 3-5 minutes instead of 10. Speed is critical, and we notify providers via SMS + Email for urgent requests.
How to Improve Your Ranking:
Earn Great Reviews
Both platform and Google reviews count. Ask happy customers to leave reviews.
Respond to Every Lead
Even if you can't take the job, respond. Your response rate affects your score.
Get Verified or Vetted
Basic verification: 5 pts. Full vetting (background checks, insurance): 15 pts.
Set Your Specializations
Mark if you handle commercial, residential, or both. Matched leads rank higher.
Define Service Areas
Add all counties and ZIP codes you serve. Geographic matches earn 25 points.
Stay Active
Work leads regularly. Dormant accounts (60+ days inactive) get penalized.
Frequently Asked Questions
What if I submit a quote but the customer doesn't accept it?
You are not charged anything. You only pay when a customer accepts your quote.
How is the lead fee different from the quote amount?
The quote amount is what you charge the customer for your iguana removal service (e.g., $200 for a standard removal). The lead fee is what you pay the platform for connecting you with that customer (e.g., $30 for a residential standard job). The customer pays you the quote amount, and you pay the platform the lead fee.
When am I charged the lead fee?
You are charged automatically when the customer accepts your quote. The charge is processed through your saved payment method on file with Stripe.
Can I submit multiple quotes for the same lead?
No, you can only have one active quote per lead. If you need to revise your quote, you'll need to withdraw the existing one first.
What if a customer accepts my quote by mistake?
Customers must verify their identity with a one-time code before acceptance, reducing the chance of accidental acceptance. If a genuine mistake occurs, contact our support team for assistance.
Can I see the customer's contact info before they accept?
No. Customer contact information is masked until they accept your quote. This ensures all communication and transactions happen through the platform, protecting both parties.
How do I ensure I get paid by the customer for the service?
Payment for the actual service (your quote amount) is handled directly between you and the customer. We recommend discussing payment terms when you contact the customer and collecting payment upon service completion. Consider accepting multiple payment methods for customer convenience.
What happens if I can't complete the service after accepting a lead?
You are still responsible for the lead fee, as the connection was made. However, if there are extenuating circumstances, contact support to discuss your situation.
Best Practices for Success
- ✓Respond quickly: Submit quotes within a few hours of receiving a lead. Faster responses increase acceptance rates.
- ✓Be detailed: Provide comprehensive descriptions of the work you'll perform. Customers appreciate transparency.
- ✓Offer warranties: Including a service guarantee builds customer confidence.
- ✓Contact customers promptly: Reach out within 24 hours of quote acceptance to schedule service.
- ✓Maintain your profile: Keep your business information, photos, and reviews up-to-date. A professional profile wins more quotes.
- ✓Ask for reviews: After completing excellent service, encourage customers to leave reviews. Positive reviews lead to more leads and higher acceptance rates.
Need Help?
If you have questions about the lead billing system or need assistance, our support team is here to help.
Contact Support